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YooLa

Yahud, Israel Yahud, Israel

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YooLa

The Story

"Less is more" is my main design concept. I wish I could design with air, but since I can't, I use thin, delicate wires to create clean, geometric jewelry that in some designs "cages" air. The work is done in a rare technique using a tiny crochet hook and nothing but my bare hands. I learned the basic technique in Montreux, Switzerland a couple of years ago and have been developing unique patterns and designs based on this technique ever since.Almost everything that crosses my life becomes a source of inspiration for me. It can be a film I see, a flower, a thorn or a trip to a new culture.

I always carry my little sketchbook with me, ready to write down notes and scribble the idea that crosses my mind. By education I'm an industrial designer with over 18 years of experience in the field of product development, in my view there is a lot of resemblance between the complex 3D forms I build on the computer and the elements I create with my own hands in my wire works. The wire work began as a hobby while living abroad but has widely developed, to be presented in galleries and sold in Museum shops in Israel. I also run workshops for small groups in my studio to enable others to enjoy the knowledge I have accumulated.

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