London, United Kingdom London, United Kingdom

I'm re-introducing some of the classics, watch this space...!

The Story

Jewellery design is my communication with the world and my freedom. It is my way of creating art that is accessible and wearable and if the satisfaction and joy I get from the whole process has an effect on someone out there I am happy. My mother gave me a jewellery making set when I was a girl and since then it’s always been something I’ve come back to at various times in my life.

I moved to London to study Fine Art, found my way into a career in filmmaking then realised I craved a creative outlet that I was in control of. So around two and a half years ago I went for it, phasing out the career and launched my label WARE (after my name Emma Ware..). A fundamental respect for the environment informs all aspects of my designing and inspiration. My first two collections ‘re:cycle’ and ‘Gravity’ combine soft rubber reclaimed from bicycle inner tubes and new chain. The design process starts with the material, its potential and having to be creative within its restrictions. I hand cut and make each piece myself, so while I reproduce designs each one will be unique. These pieces mould to your shape, soft moveable parts, multi-way pieces that will transform a look, and that can be adapted and personalized.

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Emma Ware has come a long way. She left an unfulfilling career in the film industry to find more creative, meaningful work and realized that jewelry design was her true calling. Proving that her creativity…
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On the blog

  • Beauty In The Ordinary

    We encounter a host of objects and materials every single day, each both useful and forgettable. But some designers see extraordinary beauty in the commonplace...
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  • Fresh Talent Alert – February 16th

    Another week, another influx of amazingly creative and unique independent designers for Boticca. Kish & Evie Goodness Inspired by traditional Mexican...
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