The SW3 Modern Craft line is made by an italian designer.
He has always been passionate about finding unique objects, well crafted by expert artisans following longstanding traditions. In addition, throughtout the years the designer gathered inspiration from art exhibitions, vintage markets and fairs which he came across in his travels. The brand name comes from Chelsea’s zip code in London, famous for its unmistakable style.
The union between design, a passion for travel and the research of modern made in Italy processing techniques resulted in the creation of Modern Craf bags. Leather, pvc along with texture and other materials are the primarily elements of every creation. The designer crafts the bags as they were proper work of arts in which the different materials (e.g. leather )and textures are the basic fundamentals while the pvc can be utilised to protect and complement the texture.