Sarah Baily

London, United Kingdom London, United Kingdom

The Story

Sarah Baily grew up in an artistic environment, in the New Forest – always encouraged to be creative, she completed a degree in Graphic Design at UCCA in Epsom, before moving to London and studying Architecture and Design at the London College of Communication.

Sarah then worked for interiors specialists Cho cho san and Atelier Abigail Ahern – specialising in interior styling, merchandising and buying, and later heading up the interior design service at the Natuzzi flagship store, where she received her first real education in, and fell in love with, working with leather. The role required knowledge of the different grades, textures and thickness of leathers – even as far as knowing which breed of cow the leather came from, the country that cow lived in, and how these elements affected how the leather should be used. Styling and buying allowed Sarah to study the market and what was on offer, and the different techniques which could be used when producing high quality leather goods. When the time was right, Sarah launched Sarah Baily Interiors – with her first collection featuring metallic leather cushions in eccentric shapes, alongside renovated vintage furniture – this first collection was stocked in Liberty and Atelier Abigail Ahern, where the leather cushions sold out several times, and were picked up by interiors stylists in magazines such as You magazine, Sunday Times Style and Elle Decoration.Creating these cushions in unusual shapes (including stars, hearts and bones) left a lot of scrap leather, which Sarah would turn into small purses and bags to store make-up, change and various other bits and pieces. Friends and family started putting in requests for the simple zipped purses, and Sarah began creating larger versions to be worn as clutch bags, in metallic and brightly coloured leathers, often in two different grades of leather, to give a bag which is soft enough to bend to the contents, but still stiff so it will hold it's shape. Others were designed to be wholly soft or wholly stiff – to give her growing customer base the option for both formal and informal clutch bags in high quality leathers.Now Baily Bags is a brand of its own, encompassing purses, make-up bags, midi and maxi clutches and iPad cases. Inspired by the glitz and glamour of the 'Bright Young Things' of the 1920s, but wanting a style which is relevant today, Sarah takes the sparkle of the era and combines it with sharp, graphic lines and slick leathers – to dial down the fuss but retain the glamour. Baily Bags feel like a cocktail in your hand - a bag that doesn't take itself too seriously, and adds a bit of fun to your outfit, but that you know has the highest quality leather, zips and craftsmanship. The bags don't have to be throwaway to be fun – luxury can be fun too.The Baily Bag is made to be used day or night and as a bag on it's own or to be the place to keep all those little things in, so you can find them in your huge handbag – it's a little friend you take everywhere with you.Every Baily Bag is made in East London.

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