"Landmark" is the new MeDusa collection,We were led by the idea of three-dimensional design, inspired by groundbreaking architectural pursuits.
In preparation for this new realm, we became absorbed in the study of buildings that tell a compelling design story. After traveling the world, observing exotic locations and famous structures, we returned home, to Tel Aviv. We learned that the city in which we live, work and create is our true source of inspiration, invading everything we make at the studio.
In our new collection, we’ve turned plastic into a three-dimensional platform, the game of textures between plastic and fabric is enhanced: while the fabric folds, wrinkles and contracts, the plastic remains sturdy, maintaining the bag’s shape.
The result is a unique collection, entirely different than MeDusa’s previous lines.
The textures we’ve created for Landmark mimic a geographical map, with markings pointing to specific directions. They include lots of geometrical drawings, asymmetrical lines and dots, creating a new language that tells the story of how we live and work.
A small, unique and rebellious evening pouch which can be held by hand or hung by a metal chain shoulder strap. This is one of the most interesting models in the new collection, in terms of structure.
The bag’s shape is a result of a new folding technique. This is one of plastic’s biggest advantages over fabric or leather – on the one hand, it is a sturdy material that retains its shape, on the other hand, it’s as flexible as elastic.
The texture imprinted into the plastic creates the appearance of rough animal skin. This texture also appears in the Paris and Moscow models, and is an expression of the edgy feel of these cities. The combination of this roughness with a small, classic and elegant evening purse is the source of this model’s uniqueness.
The mixing of worlds, which has always been MeDusa’s forte, reaches its peak in this bag. Rather than a soft, tender, feminine texture, it accentuates the three dimensions in which we live, the chase and our preoccupation with constant growth. The result is a classic shape which gets its punk edge through imprints.
The geometrical bumps on the surface of the plastic allow a comfortable grip for carrying the bag without the constant need for a shoulder strap.
This model comes in four colors: black, blue, green and red.
Size: 15x13x8 cm.
shoulder metal strap- 90cm
Embossed plastic with leather like synthetic lining.