Tel Aviv, Israel Tel Aviv, Israel

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The Story

The concept of MeDusa came to life in 2009, when Israeli designers Gili Rozin Tamam and Adi Gal searched for a way to bring innovative textiles into the fashion and accessories industry. They were driven by the desire to create something completely new in the fashion accessory market, to take a relatively well-known material and use it in a groundbreaking and innovative way.

Immediately drawn to the unique look that resulted from sculpting a compound of industrial plastic in vibrant hues, the designers found the basis to their signature style of bags, purses, and clutches. MeDusa seamlessly blends vintage shapes with modern textures, designing contemporary urban styles with a knack for the edgy details. Beyond style, MeDusa takes pride in the fact that all its designs are cruelty-free, eco-friendly, and incredibly durable. Named after the infamous Greek deity, and the Hebrew word for “jellyfish”, MeDusa is dominantly influenced by the all the beautiful colors and patterns found in sea life.

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Designer spotlight

With summer’s imminent arrival, the streets have blossomed into countless colors. Joining the color party is MeDusa, a bag brand founded by designers Adi Gal and Gilli Rozin. Based in Tel Aviv, the pair...
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