MeDusa

Tel Aviv, Israel Tel Aviv, Israel

New Pix Update: Up and Coming Solo Artist Ester Ada released her new single "Life Happens" and MeDusa is there every step of the way. :)

The Story

Medusa is a new brand that was founded in 2009 by Gili Rozin and Adi Gal. Medusa, our new brand, presents a young and contemporary urban style that is evident in the collections' shapes, visibility and materials. The idea behind the items is the creation of something new and different from what can usually be found in the market, and to succeed in working with a relatively well-known material in a unique and innovative way.

After an extensive material research, we realized that working with plastic will allow us the innovation we were looking for, and will provide us with a realm in which to express the imagination and abundance that can be found in their inspirations - nature and the sea. The Medusa Brand comes from a rich world of imagination. The items feature floral elements, amorphous shapes and a unique sense of textile, which give to our products their vitality and desirable appearance. The items are all handmade from processed plastic, through an industrial technique that is not traditionally used for jewelry and accessories. Strong and vibrant colors dominate the items and strengthen the brand's connection to contemporary fashion.

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Designer spotlight

With summer’s imminent arrival, the streets have blossomed into countless colors. Joining the color party is MeDusa, a bag brand founded by designers Adi Gal and Gilli Rozin. Based in Tel Aviv, the pair...
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