Lili & Ida

London, United Kingdom London, United Kingdom

The Story

Lili and Ida is the result of the inspiration I found growing up in the drawings of my great-grandmother, the Edwardian children’s illustrator Ida Rentoul-Outhwaite, whose stories of magical adventures captured a generation at the start of the 20th Century. Re-discovering the buried treasure of Ida’s beautiful hand-drawings, I wanted to create a collection that referenced the delicacy and craft of the fin-de-siècle artwork in an entirely fresh and contemporary way.

By incorporating elements of Ida’s original illustrations and by drawing inspiration from contemporary technologies and contrasting subject matter, I have aimed to create a collection that mixes precious metals, modern materials and digital techniques, achieving a distinctive, luxurious aesthetic.

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Designer spotlight

Lili & Ida has quite the unique story. Lili Stella Golmohammadi is the great-granddaughter of Ida Rentoul-Outhwaite, a children’s book illustrator renowned for titles like The Enchanted Forest and Fairyland....
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