London, United Kingdom London, United Kingdom

The Story

LeJu has always sought to combine the best in contemporary jewellery design with sustainable components taken from nature, as well as ideas and manufacturing techniques garnered from South America fusing them with European fashion to create designs that are unique and full of colour. Founded by Lenny Trines and Juan Munoz, LeJu is the inspiration of designer, Lenny Trines, who became inspired by nature’s elements to design jewellery whilst travelling through South America.

During this time Lenny spent 8 weeks in the Amazonian rain forest, exploring and visiting different villages. It was here that Lenny discovered her true desire: to create jewellery using natural materials, and the colours, shapes and energy echoed in the rain forest. Juan Munoz is the business side of LeJu and is responsible for the global management of the company. He works with LeJu’s ever-growing list of worldwide buyers, manages the accounts, and carefully selects which trade shows LeJu will participate in. Juan came to England in 1990, and earned a degree in business information technology from the University of Westminster. He worked as a telecoms engineer for 4 years and then set off to rediscover his home continent of South America for in search for unique products that he could take back to Europe. LeJu designs each collection in our London workshop. This allows us to maintain the highest standards in quality and ensure that each piece of jewellery remains a supreme example of craftsmanship. LeJu is fast becoming a leader in ethical and sustainable jewellery world and their stylish designs are already garnering the attention of fashion editors, celebrities, and consumers who demand their accessories make a positive difference to the planet.

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A trip to South America led Lenny Trines to her life’s work: designing beautiful, sustainable, cruelty-free statement jewelry using vegetable ivory. “I absolutely love this material, it has a wonderful...
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