Paris, France Paris, France

The Story

During one of our annual summer holidays in France’s L’Ile de Re, my daughters Margaux and Laura (“Gag & Lou”) started selling bracelets alongside the other children on the island, who were trading stones, pearl necklaces, and their other creations. While my young daughters, aged 7 and 10, were having fun inventing new styles, mixing colors, and creating new bracelets, they didn’t realize the sheer magnitude of the success they were having selling their work.

Back in Paris, everything changed when Zadig & Voltaire picked up their designs. This success prompted me to seriously think about creating a brand that would make its mark in the jewelry market. In 2006, I launched the brand Gag & Lou with a clover on the logo to symbolize my ambitions of creating fun bracelets and jewelry, accessible to all in Paris and beyond.

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