"The creative process begins with a lot of coffee and angst. I have to reach within myself and sift through a lot of thoughts and ideas to find the one strong story that needs to be shared."Eina Ahluwalia, India’s first Conceptual Jewellery Artist, creates jewellery from her soul. Her jewellery is her way of communicating with the world; it is her response to life.
As an ideology each piece is handcrafted by master craftsmen in Kolkata to keep alive skills that have been passed down generations, but are being lost to mass production. The craftsmen have the opportunity to earn their livelihood with dignity, and passionately make one exquisite piece after another. Her signature style is intricate and exquisitely detailed, the delicate hand made fretwork (jali) which is a disappearing skill, with just a handful of craftsmen remaining. She has worked with them since 2003 and honed their skills to the level of perfection that the pieces are often mistaken as laser or machine cut. She incorporates this fretwork in every collection, and is working towards ensuring that this is not the last generation of master craftsmen with whom this skill will disappear, only to be seen in museums of tomorrow.Her label ‘Eina Ahluwalia’ is synonymous with luxury jewellery poised at the intersection of art, fashion and design. Each piece is intricate and intense, subtle yet strong. Rooted in tradition and imbued with meaning, her jewellery always has something ‘precious’ in it - sterling silver, semi-precious stones and deep thought.
Eina trained under the pioneering conceptual jeweler Ruudt Peters in Holland, and studied at Alchimia Contemporary Jewellery School in Florence, Italy, where she now acts as India Advisor. She was nominated for ‘Best Jewellery Designer’ by Marie Claire India, two years in a row, and David Lamb- MD, Jewellery at World Gold Council has picked her as one of the hottest talents to watch out for. The label is a regular at Lakme Fashion Week, Mumbai with independent runway shows since 2009, and is frequently featured in magazines such as Vogue, Marie Claire, Harpers Bazaar, Elle, Grazia, Cosmopolitan, etcEina has showcased at art galleries, exclusive stores and jewellery shows in India and Europe, and has been selected to show at the ‘Hot Under The Collar’ Exhibition at the SNAG conference 2012(Society of North American Goldsmiths) in the US this year. When she is not travelling across the globe with her trusted Nikon D90, she is most often seen at her workbench working on a new piece, reading, breathing…