Designer Rufina Erlich favors an unconventional aesthetic: “Think Iggy Pop singing an Italian aria,” she says of her line, which features heavy chain pieces and colorful stones. Rufina achieves unique color combinations and interesting effects by painting some of her chains with car paint. But the paint gracing your byRufina jewelry isn’t the variety that ends up on the average Hyundai coupe – Rufina uses Porsche and Lamborghini paints imported from Italy for a rich shine. The collection’s rather masculine inspiration leads to very feminine, stunning results. Rufina’s jewelry is designed to be versatile, equally at home “at an Arctic Monkeys concert and a black tie ball,” Ms. Erlich explains. Rufina recently launched her latest collection, a blend of colorful items and mixed materials inspired by a recent trip to Paris. “The harmony of the old and the new, the history and the present and the old architecture and the innovative fashion inspired me to search for that harmony within my work,” Rufina says. This blend of both complementary and competing ideas is what makes her work so unique. See what else is on Rufina’s mind.
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