Ever wondered what most men buy for Valentine’s Day for their significant other? Wonder no more as we’ve compiled the response to that question in the infographic below based on purchases by male customers on Boticca.
So if you were hoping it was going to be that rose gold and amethyst ring you saw last time you were both out shopping, then think again! Of all types of pieces bought it was earrings, not rings, which were the most popular at 31%. Meanwhile, 26% of men opted for bracelets and 21% hoped to wow the woman in their lives with a well-chosen necklace. What the data strikingly revealed, was the tendency for men to steer clear of committal pieces, with these types of pieces (i.e. not rings) representing around 86% of all purchases.
Spending habits of men in different parts of the world were even more telling. To put it simply: ladies with Asian significant others, you’re in luck! Of all customers, male customers in the Far East (Mainland China, Hong Kong, Japan, and Singapore) had the most material love to give, spending around $270 per order. If your man happens to be from Germany or Italy, don’t get your hopes up this Valentine’s – men from these parts of Europe were the smallest spenders, with transactions averaging just $94 and $98 respectively. In his defence when quizzed about it, one Italian man said, ‘It’s not about how much you spend but what you spend it on that counts.’ With an answer like that, he won’t be needing jewelry to win us over, come Valentine’s!
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