I’ve worked in fashion all my life in various guises – from personal stylist to buying through to digital marketing and I currently look after social media for a large online retailer. I can’t ever imagine doing anything else – mostly due to an innate fear of working in an office where you’re forced to wear black nylon boot-cut trousers on a daily basis.
I’m passionate about digital content and a major magazine junkie but noticed a gap in the market for intelligent, humorous and honest editorial content for girls so created Le Blow – an independent women’s fashion and lifestyle platform that tells it like it is. Whatever ‘it’ is.
The aim is to bring a new strain of positive aspiration to the female fashion and lifestyle sector, focusing on quality online content that inspires not dictates. We want to be the ‘thinking girl’s destination’ for 2011. That is, a girl who thinks about shoes and more pressing issues in equal measure.
If I were to sum up my style in five words it’d be: whatever happens to be clean. I tend to give head-to-toe black the body swerve as it makes me look like The Cure’s Robert Smith (not in a good, Gothic way) and enjoy being the only person in head-to-toe brights on a commuter train full of suits.
My approach to fashion is not to take it too seriously, and I think that’s reflected in the way I dress. For me, getting dressed every morning is about reinvention and the mood I’m in. I tend to theme my outfits – ‘60s mod, ‘70s librarian, French school girl, Edwardian dandy.
A great piece of clothing is not only a means of self-expression, but a delicate piece of armour against the muck daily life slings in our direction. Put simply: the clothes you wear can make or break your day.
Style simply boils down to looking fabulous every day, not necessarily looking fashionable every day.
Style icons: Alexa Chung, Alison Mosshart, Joan Jett, Jean Shrimpton, my mum in the ‘60s, Audrey Hepburn, Anna Karina, Carla Bruni , Parisian women in general, Dandyish men in general, mods, rockers, Stevie Nicks, Nico from the Velvet Underground, Ziggy Stardust, Kate Moss, Suri Cruise and Penelope Pitstop Russell Brand and Jane Birkin.