Ever wondered what it’s like to be one of Boticca’s hottest design talents? Well wonder no more curious stylista as Boticca has, yet again, all the answers. From morning coffee to evening cocoa, we follow four top designers from haberdashery to home to discover just what it takes to make it to the top.
Elvira Sazesh
What do you love most about being an emerging designer?
Creating original, timeless pieces. My inspiration comes to me from everywhere. It can be an 80s movie such as Beetlejuice or childhood heroines such as Jem and The Holograms and The Misfits.
Why Boticca?
Jewelry is a form of personal expression. It’s wearable art. You can fully communicate your mood and personality through jewelry. You can make an instant statement update with the right statement jewelry while still wearing the same outfit. Boticca is the perfect platform to showcase that, focusing on emerging jewellery and accessory designers.
Alan Hayden London
My advice for emerging designers…
Dream big about what you want to create, whether it’s bags, accessories or jewelry. Be committed to what you are doing and don’t let anyone stop you from making it.
What I love most about being an emerging designer…
There is so much freedom. It’s great to dream up a new product and it’s amazing when you see the finished product in front of you. I’m always excited when someone buys a product I’ve designed.
Jennifer Loiselle
What I love the most about being an emerging designer…
I like the feeling of not being constrained by people’s expectations of my previous work; I feel like people can look at my pieces with a fresh eye and won’t have pigeon holed me into any one particular style which leaves me free to experiment.
Why Boticca?
I like the exclusivity; the stringent screening process they run ensures that only the best product makes it onto their market place. They’ve also been incredibly supportive from day one, helping me with every stage of the process and I’m already reaping the benefits of the work of their dynamic team.
Bundle MacLaren Millinery
My advice for other emerging designers…
Be brave with your designs and that will help you to figure out what your signature look is. Most importantly though, don’t take yourself too seriously, fashion should be fun!
What I love most about being an emerging designer …
The excitement! Having designed 12 of the guests’ hats for the Royal Wedding there is a real buzz around millinery right now.
