Musings
Here Comes the Sun – and New Summer Accessories!
Posted by kathryn
Here in London, the sun’s been hiding out for months, so when it finally decided to make a brief appearance, we had to take advantage. One half of our dynamic Style Hunting duo, Philippa, took the opportunity to show off some fantastic Boticca pieces.
Philippa looks gorgeous in alienina’s red Extra Wick necklace, a great summer statement piece if we ever saw one. She is also wearing the delicate Sabo Sonora cuff and carrying the Revolution bag by Lubochka, one of our newest designers. What do you think of Philippa’s look?
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Animal Instinct
Posted by kathryn
From fierce lions to humble sheep, animals provide our designers with endless inspiration. Find out why the animal kingdom is so compelling, and how you can add a magnificent menagerie to your jewelry collection.
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Street Style Photographer: Sofia Shershunovich
Posted by kathryn
Writer and street style photographer Sofia Shershunovich travels frequently, photographing stylish people wherever she goes. She’s contributed to several magazines and websites, including ZOOT and Harper’s Bazaar Russia. She also landed a great gig with Vogue Italia, serving as their street style photographer during London Fashion Week. We chat with Sofia to find out more about her favorite eye-catching looks and why she thinks jewelry and accessories can make any outfit stand out.
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Designer Margherita Is a Finalist for the ITS Jewelry Prize!
Posted by kathryn
Congratulations are in order – Boticca designer Margherita is an International Talent Support finalist! Based in Beirut, Margherita works with leather to design jewelry, belts and handbags that experiment with volume and unique stitching techniques. She entered the ITS Jewelry competition at the insistence of the director at Domus Academy in Milan, where designer Ghita completed a master program in accessory design.
“I had been urged by the director at Domus Academy to participate in this competition ever since I graduated,” Ghita explains. “However, I got caught up in launching my brand and its day-to-day runnings. Upon receiving a reminder about the competition this year, I thought I’d give it a shot.”
ITS Jewelry is a competition that aims to uncover the best independent talent in jewelry design. She is one of 10 finalists, and Ghita says she hopes to win first prize in the competition: €10,000 and a 6-month internship with Swarovski Elements. But no matter what happens, she is thrilled to be nominated.
The Saddle Ring
“Just being selected among the finalists means a huge deal for me and my brand. I will now have to produce the designs I proposed and attend the final jury in Trieste in July. I am very excited about the opportunity to be among very influential people in the fashion industry as well as other creative people. If (all fingers crossed) I win, I will have the chance to intern with Swarovski, where I can gain amazing exposure. If not, I will have been honored to be part of this whole experience!”
Foldaring
Check out Margherita’s designs, including the Saddle ring and the Foldaring, and be among the first to own a piece by this rising star!
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Facebook vs. Pinterest Infographic: 5 things we’ve learned
Posted by Nathalie
Facebook and Pinterest have proved useful channels for us when it comes to engagement and sales tools. But just where do these channels differ? Based on a sample of 50,000 visitors from Pinterest and 50,000 from Facebook respectively (March 15th – April 15th 2012), we at Boticca have produced an infographic on five key insights we have learned about the two channels. Amongst findings, data strikingly revealed:
- Pinterest users as higher spenders: on average, Pinterest users spend $180 vs. an average of $85 spent by Facebook users
- When it comes to engagement, Facebook is the overall leader: compared with Facebook, Pinterest users spent 65% less time on the site
Meanwhile, while Pinterest has been found to drive more sales than Facebook, data demonstrated that:
- Conversion rates from Pinterest were lower than via any other channels
- Bounce rates from Pinterest were higher than other channels
See what else we learned from the two channels by checking out the infographic.
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Bloggers Go Boticca
Posted by kathryn
Fashion bloggers have the freedom to experiment with clothes, jewelry, and accessories from a variety of designers, including independent designers like the ones on Boticca. We spoke to a few of our fashion blogger friends to find out what keeps them going, what they can’t blog without, and why they love wearing pieces from our independent designers. Click here to read more.
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We’re Hard At Work!
Posted by kathryn
Boticca’s PR genius Josi and marketing guru Sophia are hard at work building new furniture for our office. You might not think you need to accessorize when you’re building furniture, but we don’t think there’s ever a bad time to wear unique jewelry! Check out Sophia’s gorgeous Jolita necklace, which keeps her looking glamorous even as she contemplates assembling a new set of shelves. Sophia’s necklace is a bespoke piece, so there is truly nothing else like it. Check out the rest of Jolita’s collection here.
See, jewelry from Boticca really is appropriate for any occasion!
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Art Dealer: Ines De Seroux
Posted by kathryn
From China to New York, India to London, Ines De Seroux travels the world selling art created by emerging and established artists. Ines is now based in London, but she has a great eye for international talent. We find out which Boticca pieces made this discerning woman’s wish list and whom she takes style advice from (hint – it’s someone on staff at Boticca!). Click here to read more.
