Italian cameos are a Mediterranean traditional art form that have given artistic flair to women's fashion, worldwide for generations, gracing important gowns, wedding crowns and kimonos alike.
In Europe, cameos have a strong connection with 19th century Victorian fashion and when most European women today hear the word "cameo" they will most likely think of old jewellery like their grandmother wore.
"Old" is what I decided to change about cameos when I designed the cameo-based jewellery line called Bisou Bijoux Ariela. Like many women, I grew up admiring my mother's important cameo jewellery, some of which were centuries old. After years of designing fashion accessories, I decided that I wanted to design jewellery that brought the cameo into the 21st century.I called the line of cameo jewellery Bisou Bijoux Ariela, which in French means: "kiss jewellery"
All shell cameos are made at Torre del Greco, near Naples, but I wanted to take the cameo away from its historical geographical context and place it in the currents of today's fashion.
A bisou is a kiss and it reflects the love I have for cameos since I was a girl and it also reflects the passion that I put into designing this special jewellery line.
The new step for 2013 is a collection were the "cameo" is reinterpreted in bronze, black palladium and gold treatments, brilliant-cut diamonds and colourful enamel.